Person responsible (within the meaning of the General Data Protection Regulation (GDPR) and other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature):
Managing directors: Sven Gosda and Jan Gosda
We would like to inform you about the type, scope and purpose of the personal data we collect, use and process and also inform you about your rights.
The data protection guidelines apply both to our online offerings (e.g. websites, apps, social media) and to our other offline activities (e.g. service provision, communication, documentation).
The use of the website is generally possible without providing personal data. Personal data is any information relating to an identified or identifiable natural person.
If special services of our company are to be used via our website, processing of personal data could become necessary.
Processing means any operation performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, erasure, destruction or any other form of making available of data.
If there is no legal basis for processing, we generally obtain the consent of the data subject.
Consent shall be deemed to be any voluntarily given expression of will in the form of a declaration or other unambiguous affirmative act indicating that consent to the processing of personal data has been given.
The processing of your personal data, for example the name, address, e-mail address or telephone number, is always in accordance with the Data Protection Regulation and with the country-specific data protection provisions applicable to our company.
As the controller, our company has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, absolute protection cannot be guaranteed due to security gaps.
For this reason, you are free to submit personal data to us by alternative means, such as by telephone or in writing.
Many cookies contain a so-called cookie ID, i.e. a unique identifier of the cookie. This consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. Thus, a specific Internet browser can be recognized and identified via the cookie ID.
For this purpose, we use so-called session cookies, which can be used to recognize that you have visited individual pages of our website. These are automatically deleted after leaving our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your terminal device for a certain specified period of time. If the page is visited again, it is automatically recognized that you have already visited us and which settings and entries you have made, so that you do not have to enter them again.
In particular, we use WordPress session cookies.
We use borlabs cookie, which sets two technically necessary cookies, namely borlabsCookie and borlabsCookieUnblockContent, to store your preferred cookies.
No personal data is processed when Borlabs cookies are used.
The borlabsCookie cookie only stores your chosen preference, which you selected when accessing the website. The cookie borlabsCookieUnblockContent then stores which media/content you always want to have automatically unblocked without having to actively confirm this again each time.
If you want to revoke these settings, simply delete the cookies in your browser. You will then be asked for your cookie preference again when you reload or enter the website.
The data processed by cookies are necessary for the aforementioned purposes to protect our legitimate interests as well as those of third parties pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO required.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created.
The setting of cookies by our website can be prevented at any time by a corresponding setting of the Internet browser used and thus the setting of cookies can be permanently objected to. Cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject completely deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
3. collection of general and personal data
Our website collects general data and information with every call of the website by you or an automated system. These are temporarily stored in a so-called log file of the server.
The following information may be collected and stored until automated deletion:
(1) browser types and versions used,
(2) the operating system used by the accessing system and the name of the access provider,
(3) the website from which an accessing system arrives at our website (so-called referrer URL),
(4) the sub-websites that are accessed via an accessing system on our website,
(5) the date and time of any access to the Website,
(6) an Internet Protocol (IP) address of the accessing computer,
(7) the Internet service provider of the accessing system and
(8) other similar data and information required for security purposes in the event of an-
The use of this data and information is in no way intended to draw conclusions about personal data or personal identification. Rather, this information is needed to
(1) to ensure a smooth connection of the website as well as the comfortable use of the website.
(2) to optimize the content of our website and the advertising for it,
(3) Evaluate system safety and system stability.
(4) to provide law enforcement agencies, in the event of a cyberattack, with the information necessary to prosecute
provide necessary information
(5) achieve other administrative purposes.
The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.
The anonymously collected data and information is used for statistical purposes and with the aim of increasing data protection and data security within our company. This is to ensure an optimal level of protection for the personal data we process.
The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
4. use of Google Maps
We use Google Maps, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. to display maps for the purpose of creating directions on our website.
By using Google Maps, information about your use of this website (including your IP address) may be transmitted to and stored by Google on servers in the United States.
5. use of Google Web Fonts
For the uniform display of fonts, we use so-called web fonts on our website, which are provided by Google. When you visit our site, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. If your browser does not support web fonts, a default font is used by your computer.
6. use of Google ReCaptcha
For protection when submitting forms (e.g. blog comments, contact form, registration for the internal member area) we use in selected cases the service reCAPTCHA of the company Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The service includes sending your IP address and possibly other data required by Google for the reCAPTCHA service to Google.
The deviating data protection provisions of the Google company apply to this data. For more in-depth details, please visit Google’s Privacy Center: https://www.google.de/intl/de/privacy
For the purpose of demand-oriented design and continuous optimization of our pages, we use the component Google Analytics on our website. Google Analytics is a web analysis service provided by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA (https://www.google.de/intl/de/about). Web analysis means the collection, compilation and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which people have come to a website (so-called referrers), which sub-pages of the website have been accessed or how often and for how long a sub-page has been accessed.
In connection with the use of Google Analytics, psuedonymized usage profiles are created and cookies are used. Google Analytics sets cookies on the information technology system of the persons visiting our website. The information generated by the cookies about the use of our website and personal data such as browser type / version, operating system used, referrer URL (previously visited page), host name of the accessing computer (IP address), time of server request are transmitted to a Google server in the U.S. and stored there. Google may share this personal data collected through the technical process with third parties.
This procedure allows us to analyze the flow of visitors to our website. Google then uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.
We use Google Analytics with an IP anonymization function on our website. In this case, your IP address will already be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Google will, according to its own information, in no case associate your IP address with other data from Google.
The setting of cookies by our website can be prevented by you at any time by means of a corresponding setting of the Internet browser used and the setting of cookies can be permanently objected to.
Such a setting of the Internet browser used would also prevent Google from setting cookies on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. However, we would like to point out that in this case it may not be possible to use all functions of our website to their full extent.
In addition, you have the option of preventing the collection of the data generated by Google Analytics or the cookies and related to your use of the website, including your IP address, as well as the processing of this data by Google. To do this, you must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set, which prevents future collection of your data when visiting the website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in your browser, you must set the opt-out cookie again.
Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot.
They can be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them.
We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing.
Content management (website and blog)
E-mail marketing (newsletters and automated mailings, e.g. to provide downloads)
Social Media Publishing & Reporting
Reporting (e.g. traffic sources, accesses, etc. …)
Contact management (e.g. user segmentation & CRM)
Landing pages and contact forms
Our sign-up service allows visitors to our website to learn more about our portal, download content, and provide their contact information and other demographic information.
This information as well as the content of our website is stored on servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services or offers are of interest to them.
HubSpot is a software company from the USA with a branch in Ireland.
HubSpot Dublin (Docklands)
Ground Floor, Two Dockland Central
Guild Street, Dublin 1, Ireland
Phone: +353 1 5187500
Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have concluded standard data protection clauses with the provider in accordance with Art. 46 Para. 2 lit. c GDPR agreed. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe.
In cases where this cannot be ensured even by this contractual extension, we will endeavor to obtain additional arrangements and commitments from the recipient in the USA.
More information from HubSpot regarding EU data protection regulations
You can find more information about the cookies used by HubSpot here
9. web analytics service Hotjar
Our website uses Hotjar, a web analytics tool provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta (“Hotjar”). Using Hotjar, interactions of randomly selected individual users with the website are recorded anonymously. This creates a log of mouse movements and clicks, for example, with the aim of identifying potential improvements to the respective website.
In addition, information on the operating system, browser, incoming and outgoing referrals, geographical origin, as well as resolution and type of device are evaluated for statistical purposes. The information generated by the “tracking code” and “cookie” about the user’s visit to our site is transmitted to the Hotjar servers in Ireland and stored there.
This information is not personally identifiable and is not shared with third parties by Hotjar.
If you do not want recording, you can disable it on all websites that use Hotjar by setting the DoNotTrack header in the user’s browser. For information on how to opt-out, please visit the following page: http://overheat.de/opt-out.html.
10. registration on our website
You have the option of registering on our website by providing personal data.
The personal data that is transmitted to us in this process results from the respective input mask that is used for the registration. The personal data entered is collected and stored exclusively for our internal use and for our own purposes. A transfer to one or more order processors, such as parcel service providers, can be arranged if the personal data is used exclusively for an internal use that is attributable to us.
By registering on our website, the IP address assigned by your Internet service provider (ISP), the date as well as the time of registration are stored. By storing this data, the misuse of our services can be prevented and, if necessary, the data can enable us to clarify crimes that have been committed. The storage of this data is therefore necessary for our protection. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.
We use your registration to offer you content or services that can only be offered to registered users. You are free to change the personal data you provided during registration at any time or to have it completely deleted from our database.
Upon request, we will provide you at any time with information about which of your personal data we have stored. Upon your request or demand, we will correct or delete your personal data if your request does not conflict with any statutory retention obligations. The data controller or another employee is available to you as a contact in this context.
11. registration and subscription to our newsletter
We offer you the possibility to register and subscribe to our company’s newsletter.
Which personal data is transmitted to us when ordering the newsletter is determined by the input mask used when ordering.
With the newsletter we inform our customers and business partners at regular intervals about offers of our company as well as other interesting innovations.
In principle, the newsletter of our company can only be received if you have a valid e-mail address and you register for the newsletter dispatch and thus according to Art. 6 para. 1 p. 1 lit. a DSGVO have expressly consented to the sending of the newsletter to the e-mail address provided.
The registration to our newsletter is done in double opt-in process, i.e. after registration you will receive an e-mail asking you to confirm your registration. This confirmation serves to verify that you are the owner of the e-mail address and that you have authorized yourself to receive the newsletter.
Subscription to the newsletter is logged in order to be able to prove the subscription process in accordance with legal requirements. For this purpose, the IP address assigned by your Internet service provider (ISP) and the date and time of registration and confirmation are stored. The collection of this data is necessary to be able to trace a possible misuse of your e-mail address later.
The personal data collected when registering for the newsletter is used exclusively for sending our newsletter. Personal data collected as part of the newsletter service is not passed on to third parties. You can cancel the subscription to our newsletter at any time and revoke the consent to the storage of your personal data given to us for the newsletter mailing at any time. There is a link to this in every newsletter. You can also unsubscribe from the newsletter service at any time directly on our website or otherwise inform us of your wish to cancel or revoke the newsletter service.
12. SSL encryption
To protect your transmitted data in the best possible way, we use SSL encryption. You can recognize encrypted connections by the prefix “https://” in the page link in your browser’s address bar. Unencrypted pages are marked by “http://”.
All data that you transmit to this website – for example when making inquiries or logging in – cannot be read by third parties thanks to SSL encryption.
13. routine deletion and blocking of personal data
We process and store collected personal data only for the period of time necessary to achieve the purpose of storage or if this has been provided for by the European Directive and Regulation or another legislator in laws or regulations to which we are subject.
If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
14. data subject rights
Due to the fact that personal data may be collected when using our website, you as a person affected by the processing of personal data have the following rights:
a) Right to confirmation
As a person affected by the processing of personal data, you have the right granted by the European Directive and Regulation to request confirmation from us as to whether personal data concerning you are being processed. If you wish to exercise this right of confirmation, you may contact a data controller at any time.
b) Right to information pursuant to Art. 15 GDPR
As a person affected by the processing of personal data, you have the right granted by the European Directive and Regulation to request information from us at any time and free of charge about the personal data stored or processed about you and to receive a copy of this information. In particular, you can request information about:
– the processing purposes
– the category of personal data
– the recipients or categories of recipients to whom your personal data have been or will be disclosed, in particular also in the case of recipients in third countries or international organizations
– the planned storage period or, if this is not possible, the criteria for determining this period
– the existence of a right to rectify or erase personal data concerning you or to restrict processing or to object to such processing
– the existence of a right of appeal to a supervisory authority
– the origin of your data or, if the personal data is not collected from you: any available information about the origin of the data
– the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and – at least in these cases – meaningful information about its details
If your personal data has been transferred to a third country or an international organization, you have the right to obtain information about the appropriate safeguards in connection with the transfer. If you wish to exercise this right to information, you can contact an employee responsible for data processing at any time.
c) right to rectification of personal data pursuant to. Art. 16 GDPR
As a person affected by the processing of personal data, you have the right granted by the European Directive and Regulation to request the immediate correction of inaccurate personal data concerning you. In addition, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
If you wish to exercise this right of rectification, you may at any time contact an employee who is responsible for data processing.
d) right to erasure of personal data pursuant to. Art. 17 GDPR
As a data subject of the processing of personal data, you have the right, granted by the European Directive and Regulation Maker, to request that, if one of the following grounds applies, we erase the personal data concerning you without delay, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims:
– the personal data have been collected or otherwise processed for purposes for which they are no longer necessary
– the data subject revokes the consent on which the processing is based pursuant to Art. 6 para. 1 a) DSGVO or Art. 9 para. 2 a) GDPR and there is no other legal basis for the processing.
– the data subject, pursuant to Art. 21 para. 1 DSGVO, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (1) DSGVO. 2 DSGVO to object to the processing.
– the personal data have been processed unlawfully.
– the deletion of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which we are subject
– the personal data have been processed in relation to information society services offered pursuant to Art. 8 para. 1 DSGVO collected.
If one of the above reasons applies and you wish to delete personal data stored by us, you can contact an employee responsible for data processing at any time. This person will then immediately take care of the deletion.
If the personal data has been made public by us and we are the responsible party pursuant to Art. 17 para. 1 DSGVO to erase the personal data, we shall take reasonable measures, including the use of technical means, to inform other data controllers which process the published personal data and to obtain erasure of the personal data where processing is not necessary, insofar as this is technically feasible for us. The employee responsible for processing personal data will arrange the necessary in individual cases.
e) Right to restrict the processing of personal data pursuant to. Art. 18 GDPR
As a data subject of the processing of personal data, you have the right granted by the European Directive and Regulation to request from us the restriction of processing if one of the following conditions is met:
– the accuracy of the personal data is disputed by you for a period of time that enables us to verify the accuracy of the personal data.
– the processing is unlawful, but you object to the erasure of the personal data, request instead that the use of the personal data be restricted and we no longer need your data
– we no longer need the personal data for the purposes of processing, but you need it for the assertion, exercise or defense of legal claims.
– You have objected to the processing according to. Art. 21 par. 1 DSGVO and it has not yet been established that there are legitimate reasons on our part that outweigh your reasons.
If one of the aforementioned conditions is met, and you want to request the restriction of personal data stored by us, you can contact a controller at any time, and we will arrange the restriction of the processing.
f) Right to data portability
As a data subject of the processing of personal data, you have the right granted by the European Directive and Regulation to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller, provided that the processing is based on consent pursuant to Art. 6 (1) a) DSGVO or Art. 9 (2) a) DSGVO or on a contract pursuant to Art. 6 (1) b) DSGVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20 para. 1 DSGVO, you have the right to request that your personal data be transferred directly from us to another controller, if the technical requirements for this are met and if this does not adversely affect the rights and freedoms of other persons.
To assert the right to data portability, you may at any time contact an employee responsible for processing the data.
g) Right of objection according to Art. 21 GDPR
As a person affected by the processing of personal data, you have the right granted by the European Directive and Regulation to object at any time to the processing of personal data relating to you, provided that your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) of the Data Protection Act. 1 e), f) DSGVO takes place.
The right to object requires that there are reasons arising from your particular situation or that the objection is directed against direct advertising.
Your personal data will no longer be processed in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms. The same applies if the processing serves the assertion, exercise or defense of legal claims.
If we process personal data for the purpose of direct marketing, you have the right to object at any time to the processing of personal data for the purpose of such marketing without the existence or indication of a particular situation. This also applies to any profiling, insofar as it is associated with such direct advertising.
If you object to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 DSGVO, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right of objection, you may directly contact a member of staff responsible for data processing. It is also sufficient to send an objection by e-mail to the e-mail address indicated on our website.
You are also entitled, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.
h) Automated decisions in individual cases (including profiling)
As a data subject concerned by the processing of personal data, you have the right, granted by the European Directive and Regulation, not to be subject to a decision based solely on automated processing (including profiling) which produces legal effects concerning you or significantly affects you in a similar manner, unless the decision
(1) is not necessary for the formation or performance of a contract between us and you; or
(2) is permitted by legislation of the Union or the Member States to which we are subject and such legislation takes reasonable measures to safeguard your rights and freedoms and legitimate interests, or
(3) is done with your express consent.
If the decision is necessary for the contract concluded with us or for the performance of the contract, or if it is made with your explicit consent, we will take appropriate measures to protect your rights and freedoms as well as your legitimate interests.
If you wish to exercise your rights in relation to automated decisions, you may contact the data controller at any time.
i) Right of revocation of a data protection consent according to. Art. 7 par. 3 GDPR
As a person affected by the processing of personal data, you have the right granted by the European Directive and Regulation Maker to revoke at any time a consent given to us for the processing of personal data, with the consequence that we may no longer continue the data processing based on this consent for the future.
If you wish to exercise your right to withdraw your consent, you may do so at any time by contacting an employee responsible for data processing.
15. legal basis of the processing
Art. 6 I a) GDPR serves as the legal basis for our company for those processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract with you (e.g. for the provision of services or delivery), the processing is based on Art. 6 I b) GDPR. The same applies to such processing operations that are necessary for pre-contractual measures, e.g. in the case of inquiries about services.
If we are subject to legal obligations that require us to process personal data, such as for the fulfillment of tax obligations, the basis of the processing is Art. 6 I c) DSGVO.
Exceptionally, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if you were to suffer injuries at our company and contact details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 I d) DSGVO.
Finally, processing operations may also be based on Art. 6 I f) DSGVO if processing operations are not covered by any of the aforementioned legal bases, the processing is necessary to protect the legitimate interests of our company or a third party and our interests, your interests, fundamental rights and freedoms do not override them. Such processing operations are permitted to us mainly because they have been specifically mentioned by the European legislator. The latter has taken the view that a legitimate interest could be assumed, for example, if you are a contractual partner of ours (recital 47, sentence 2 of the GDPR).
16. legitimate interests in the processing pursued by us or a third party
Where the processing of personal data is based on Article 6 I f) DSGVO, our legitimate interest is to conduct our business for the benefit of the well-being of all our employees.
17. storage period for personal data
The basis for the storage period of personal data is the respective statutory retention period. When this period expires, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract.
18. legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We hereby inform you that the provision of personal data is sometimes required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). It may be necessary, for example, for the conclusion of a contract that you provide us with personal data, which must then be processed by us. For example, you are obliged to provide us with personal data if you conclude a contract with our company, as otherwise a contract could not be concluded.
At your request, an employee responsible for data processing will inform you on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of a contract. You can also ask them whether there is an obligation to disclose your personal data and what the consequences would be if you did not provide it.
As a result of the further development of our website and the offers we make available via it, or due to changes in legal or official requirements, it may become necessary to amend this data protection declaration.